BNK48 - 77 no Suteki na Machi e

‘77 no Suteki na Machi’ is a single released by BNK48 that signify the beauty and scenic of Thailand, and that it is a place worthy for a visit. The most remarkable aspect of this project would be a part in the song where all the provinces are verbally projected sequentially from Northern region down to the Southern region until all 77 provinces are mentioned. Consequently, it led to the project of redesigning the provincial seals of all 77 provinces. Though the studio added new values by enhancing the region’s authenticity and some from the provincial motto—whether it be products, attractions and significant events. However, we still preserve the original shape and form. The clearer the provincial identity is, the more it is distinguishable from other provinces. This carries along new perspective through integrating sound, music video, badge on the costume, albums, notebooks and an application that allows users to collect digital ‘seals’ when visiting the different provinces.